When I first heard about Shopper Tracker, I batted the idea of posting it around like a cat with a dead mouse. The concept sounds great, but the technical details weren't quite there to back it up. I just assumed it was either fake or that developers wanted to keep their secretes close to the chest. An understandable stance, especially during initial beta testing and early proof of concept demos. I continued to think about the video and kept struggling with the idea of how they'd actually capture the analytics.